Employment Objective

Marcom Manager, utilizing over ten years of experience as project manager, editor and copywriter of creative print and online marketing and communications materials.

Key Skills and Abilities

• A proven team player, has headed up many successful teams on a wide variety of marcom projects
• Excellent communications skills, superior public-speaking skills
• Creative approach to assignments that uses “outside the box” thinking, resulting in unique and superior deliverables
• Flexible and adaptable writing style, writer and editor of many different types of copy, including newsletters, advertising, news releases, business reports, websites, and more
• A multi-tasker who is able to handle multiple assignments in parallel under tight deadlines
• A researcher and troubleshooter who analyzes and improves systems from the top down

Experience

NATIONAL RADIO PROJECT
Oakland, CA
Communications Manager/Distribution Manager/Webmaster   4/05 – present
Marketing Consultant   11/03 – 4/05

Manager of print and online marketing and fundraising campaigns for a non-profit radio production, media advocacy and training organization. Advances distribution of nationally-syndicated radio programs. Editor of newsletters, direct mail pieces, website content and annual reports. Trains and supervises personnel and volunteers. Supervises in-house and freelance creative services, and manages production vendors. Market research and analysis, focusing on the public and community radio sector. Campaign metrics tracking and reporting.

• Redesigned multimedia website, podcasts and list servs, leading to a 761 percent increase in annual online donations
• Developed and implemented in-house style and branding standards
• Redesigned donor database and initiated tracking tools to improve and streamline outreach
• To-date, have increased the number of affiliate stations by 40 percent
• Reduced program distribution costs through online and third-party syndication initiative

LIGHTBULBPROMO
Concord, CA
Marketing, Promotion and Communications Consultant   5/02 - 4/05

Consulting services for a variety of companies and industries, mostly concentrated in media. Project management, copywriting, copy editing, ad buys, audio editing, public relations, art direction and website design/maintenance. Market research and analysis. Campaign metrics tracking and reporting.

YORK PUBLISHING
Chico, CA
Promotion Coordinator/Project Manager   4/97 – 5/02

• Implemented cooperative subscription marketing programs, which grew by 70 percent
• Orchestrated direct-mail campaigns in excess of 1 million pieces per year
• Set up new in-house fulfillment department procedures, schedules and grids, trained new manager and personnel, wrote and maintained renewal pieces
• Spearheaded search engine optimization, boosting site traffic by over 35 percent
• Initiated and managed two e-newsletters, increasing subscriptions to over 100,000
• Planned and facilitated focus groups/social networking events at Videomaker Expo trade show
• Launched high-tech consumer products and services, including instructional books and videos, conferences, websites, and Smart TV & Sound magazine

PHOENIX BROADCASTING/KRQR
Chico, CA
Music and Promotion Director   2/96 – 2/97

Acquisition, screening and scheduling of musical content and other programming for broadcast on top-rated AAA radio station. Planned and implemented events, client-site remote broadcasts and on-air promotions. Copywriting and audio production of ads and promo spots. Trained and supervised staff and interns. Market research, audience response tracking and reporting.

• Managed a conversion from satellite to local programming and station re-launch project, garnering a move from #2 to #1 market position
• Supervised and managed on-site operations of weekly live-broadcast events
• Hosted the #1 noon-2pm show in the market for two consecutive ratings periods

Technical and Software Skills

MS Office (Word, Excel, Outlook, Access, Publisher, Powerpoint), Filemaker Pro, Dreamweaver, Fireworks, Freehand, InDesign, Cool Edit Pro/Adobe Audition; Web design using HTML, CSS, PHP, podcasting, content-management systems (CMS); Database design; Customer relationship management (CRM) systems; Internet research.

Education

BA, Communication – California State University, Chico. Chico, CA

Additional studies in Management Information Systems and Business Management.

Internships:KCSC/The Livewire (Promotions Director), KCHO/KFPR/Northstate Public Radio (Programming/Operations Associate) and KNVN-TV in Chico, CA; KVHS in Concord, CA.   

Memberships

Media Alliance, Defenders of Wildlife, National Association of Female Executives (NAFE), Phi Kappa Phi Honor Society, Golden Key Honor Society.